#TeamTurnout resource portal
For the 2022 midterm elections, I was proud to pitch and then successfully execute a #TeamTurnout resource portal housing all of Progressive Turnout Project's voter contact work on one site. My goal was to give all our team members and volunteers access to branded, trusted materials no matter where they were:
- Training materials for canvassers across the country
- Well-researched voter guides with detailed, trustworthy information on options for voters in 11 states
- A resource library of more than 100 fact-checked images with state-specific reminders, for volunteers to save and post on their own networks
The site
The portal itself, formerly at TeamTurnout.org, served as a resource for four overlapping groups: door-to-door canvassers, community mobilizers, social media microinfluencers, and voters.
The design facilitated cross-pollination of those groups, so a voter who landed on the voter guide page (via a flyer from a canvasser) could decide to sign up as a volunteer or even canvass themselves.
From September through Election Day, the site had 5,600 users, and 1,500 measurable downloads and mentions of the social media resources specifically.
The resource library
The heart of the #TeamTurnout program was the resource library. I was intent on providing our supporters — who are all micro-influencers in their own communities — with high-quality, research-tested reminders and pro-voting messages. They could save these to their phones to post on social media or the group chat. (I even heard from one volunteer that she printed them out to post, which was not a use I'd anticipated!)
The images were in four categories: All-Purpose Reminders (info that applies to every voter in the country), State-by-State (specific dates and details for 11 target swing states), Vote Blue (tested partisan messages), and Recruit Others (about #TeamTurnout itself). Each came with a suggested caption to make posting friction-free.
Finally, I designed weekly emails reminding volunteers of important dates (like registration deadlines) and highlighting new additions to the library. You can see three of them in this PDF.
Design choices
Three design considerations were top of mind:
Flexibility. I began building out the resource library in the spring, even knowing the site and associated programs wouldn't launch until September. I started with highly modular, flexible templates, knowing that every state is just a little different — and they love to throw in last-minute changes every time.
Clarity. Always important in design, but frequently lacking in civic design especially. Partisan messages stuck to memorable slogans and clear endorsements. Voter information messages (as with the #VotersOf2020 cards) made clear the range of options available to voters without getting bogged down in excessive detail. (That detail was waiting on the associated state-specific landing page.)
The #TeamTurnout sub-brand. I decided early on that #TeamTurnout should be a distinct sub-brand for two reasons. One, existing Progressive Turnout Project branding would have prevented many of our nonpartisan partners from promoting the toolkit. Two — and this is just a suspicion I have — I think many voters tune out the red-and-blue imagery around Election Day.